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Disclaimers

1 Manufacturer's Suggested Retail Price, includes the Delivery, Processing and Handling. (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Actual dealer price will vary. Prices may vary depending on installed packages and accessories.
2 All prices plus government fees and taxes, any finance charges, and an $85 dealer document preparation charge, any electronic filing charge, and any emission testing charge. Financing on approved credit. Factory rebates and dealer bonus cash are in lieu of special factory APR's and factory supported lease unless otherwise stated. These programs may not be available to all customers. Must buy from dealer inventory. We value your business.
3 Installed MSRP is the Manufacturer's Suggested Retail Price for accessories installed by the manufacturer. Actual prices for dealer installed accessories may vary. Please see your local Toyota dealer for pricing. Prices and product availability are subject to change without notice.$1,195 for Cars (GR86, Avalon, Avalon HV, Camry, Camry HV, Corolla, Corolla HV, Corolla HB, GR Corolla, Mirai, Prius, Prius Prime, GR Supra, Toyota Crown), $1,395 for SUV/Van/Small Truck (4Runner, bZ4X, C-HR, Corolla Cross, Corolla Cross HEV, Highlander, Highlander HV, RAV4, RAV4 HV, RAV4 Prime, Sienna, Tacoma, Venza), $1,795 for Large SUV (Sequoia), and $1,795 for Large Truck (Tundra and Tundra Hybrid).
4 Automatic High Beams operate at speeds above 21 mph. See Owner’s Manual for instruction and limitations.
5 Do not rely exclusively on Blind Spot Monitor. Look over shoulder and use turn signal. See Owner's Manual for limitations.
6 Installation of a tow hitch receiver or other accessories located near the rear bumper or side-door kick sensors may require disabling or removing the kick sensor, and the sensor operation setting in your vehicle should be turned off. Water, weather, dirt, and other conditions also may cause the sensor to not operate properly or to operate unintentionally. See Owner's Manual for limitations.
7 Extra-cost color.
8 JBL® is a registered trademark of Harman International Industries, Inc.
9 HomeLink® and the HomeLink® house icon are registered trademarks of Gentex Corporation.
10 When the system is on, Automatic Electric Parking Brake is designed to automatically engage the Electric Parking Brake under limited conditions. It may not hold the vehicle under all conditions and does not function when the vehicle is in Reverse. Automatic Electric Parking Brake is not a substitute for manual use of the Electric Parking Brake. See Owner’s Manual for additional limitations and details.
11 When the system is on and the vehicle is in Drive, Brake Hold may temporarily keep the brakes engaged after the driver brings the vehicle to a complete stop. See Owner’s Manual for limitations.
12 May not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like models.
13 A compatible Bluetooth®-enabled phone must first be paired. Phone performance depends on software, coverage and carrier. The Bluetooth® word mark and logos are registered trademarks of Bluetooth SIG, Inc. Use of such marks by Toyota is under license.
14 Dynamic Radar Cruise Control (DRCC) is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on many factors including road, weather and traffic conditions. DRCC not available on manual transmissions. See Owner’s Manual for additional limitations and details.
15 Lane Departure Alert is designed to read visible lane markers under certain conditions and provide visual/audible alerts when lane departure is detected. It is not a collision-avoidance system or substitute for safe and attentive driving. Effectiveness depends on many factors, including road, weather and vehicle conditions. See Owner’s Manual for limitations.
16 The Lane Tracing Assist (LTA) lane centering function is designed to read visible lane markers and detect other vehicles under certain conditions. It is only operational when DRCC is engaged. Not available on vehicles with manual transmissions. See Owner's Manual for limitations.
17 Rated for 12 volts/10 amps. See Owner's Manual for additional limitations and details.
18 Safety Connect® depends on factors outside of Toyota’s control in order to operate, including 4G cellular network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded, including access to response center and emergency support. Stolen vehicle police report required to use Stolen Vehicle Locator. Automatic Collision Notification activates only in limited circumstances. Services vary by vehicle and are subject to change at any time without notice. Terms of Use apply. Data charges may apply. See Owner’s Manual and www.toyota.com/connected-services/. For Toyota’s Connected Services data collection, use, sharing and retention practices, please visit https://www.toyota.com/privacyvts/.
19 Wireless charging may not be compatible with all mobile phones, smart devices, tablets, e-readers, MP3/WMA players and like products.
20 SofTex® is a registered trademark of Toyota Motor Sales, U.S.A., Inc.
21 Hill Start Assist Control is designed to minimize backward rolling on steep ascents. Not a substitute for safe driving judgment and practices. Speed, grade, surface conditions, driver input, etc., can all affect HAC function. See Owner's Manual.
22 Toyota Safety Sense™ effectiveness is dependent on many factors including road, weather and vehicle conditions. Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. See Owner’s Manual for limitations.
23 The Pre-Collision System (PCS) with Pedestrian Detection (PD) is designed to determine if impact is imminent and help reduce impact speed and damage in certain frontal collisions involving a vehicle, a pedestrian or a bicyclist. PCS w/PD is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrian or bicyclist and weather, light and road conditions. See Owner's Manual for limitations.
24 Lane Departure Alert with Steering Assist is designed to read visible lane markers under certain conditions. It provides a visual/audible alert and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness depends on many factors including road, weather and vehicle conditions. See Owner’s Manual for limitations.
25 Road Sign Assist only recognizes certain road signs. See Owner’s Manual for limitations.
26 The engine immobilizer is a state-of-the-art anti-theft system initiated when the key is inserted into ignition switch or a Smart Key fob is in/near the vehicle. Engine will only start if the code in the transponder chip inside the key/fob matches the code in vehicle’s immobilizer. The transponder chip is embedded in the key/fob and can be costly to replace. For lost key or fob, see a Toyota dealer or go to www.aloa.org to find a qualified locksmith for high-security key service.
27 The backup camera does not provide a comprehensive view. Always look over shoulder and use outside mirrors. See Owner's Manual for limitations.
28 Do not rely exclusively on the Rear Cross-Traffic Alert. Visually confirm clearance during use. See Owner’s Manual for limitations.
29 Airbag systems supplement the seatbelts and are designed to inflate only under certain conditions and in certain types of severe collisions. Always wear seatbelt, sit upright in middle and as far back in seat as possible to help decrease risk of injury. Do not put objects in front of an airbag. See Owner’s Manual for limitations.
30 Vehicle Stability Control is not a substitute for safe and attentive driving practices. Factors including speed, road conditions, weather and steering input can affect whether VSC will be effective. See Owner’s Manual for limitations.
31 Brake Assist is designed to help the driver take advantage of ABS and is not a substitute for safe driving practices. Braking effectiveness also depends on proper vehicle maintenance, tire and road conditions. See Owner’s Manual for additional limitations and details.
32 Smart Stop Technology® will reduce power to help the brakes bring vehicle to a stop during certain contemporaneous brake and accelerator pedal applications. See Owner's Manual for limitations.
33 The Tire Pressure Monitor System alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See Owner's Manual for limitations and details.
34 Trailer-Sway Control (TSC) is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions, weather and driver steering input can all affect whether TSC will be effective in preventing a loss of control. See Owner’s Manual for additional limitations and details.
35 When Vehicle Proximity Notification System is active, it is the driver’s responsibility to maintain a lookout for pedestrians, cyclists, other cars and objects and to drive the vehicle in a safe and attentive manner to avoid making contact.

2023 Toyota RAV4 Prime (XSE-RAV4 Prime)

San Luis Obispo, CA
MSRP1
$49,922
Dealer adjustment
$2,500
Advertised price2
$52,422
Vehicle selling price2
$52,422
2.5L 4 Cyl
ECVT
AWD
Magnetic Gray Metallic/Midnight Black Metallic Roof
Black Mixed Media Interior
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Vehicle info

Stock
 230390
VIN
 JTMEB3FV4PD125185
Dealer
 Toyota San Luis Obispo
Type
 New
Year
 2023
Make
 Toyota
Model
 RAV4 Prime
Dealer Certified
 No
Certified
 No
Trim
 XSE
Model Number
 4550
Body
 Sport Utility
Body Style
 Sport Utility
Style
 XSE AWD SUV
Transmission
 ECVT
Doors
 4
Cylinders
 4
Displacement
 2.5L
Description
 2.5-Liter 4-Cyl Plug-in Hybrid
Drivetrain
 AWD
Fuel Type
 B
Exterior Color
 Magnetic Gray Metallic/Midnight Black Metallic Roof
Interior Color
 Black Mixed Media

EQUIPMENT DETAIL

Installed Packages & Accessories
Total $2,377
  • Body Side Moldings3
    Body side moldings help protect against careless door swings, runaway shopping carts and other parking lot mishaps while adding a little extra exterior style
    •Color-matched to the exterior paint finish
    $250
  • Carpet Mat Package3
    Carpet Mat Package includes:
    • Carpet Floor Mats

    • Carpet Cargo Mat
    $309
  • Weather Package
    Weather Package — includes heated leather-trimmed steering wheel and rain-sensing variable intermittent windshield wipers with de-icer function
    $375
  • Owner's Portfolio
    Owner's Portfolio
    $0
  • Door Edge Guards3
    Help prevent door edge dings and chipped paint with this protective finishing touch.
    • Thermoplastic-coated stainless steel is precisely color matched to the exterior paint
    • Compression-fitted to door edge contours
    • Blend seamlessly to complement exterior styling
    $150
  • Rear Bumper Applique3
    Made of high-grade, nearly invisible urethane film, the rear bumper appliqué helps protect the top surface from unsightly scrapes and scratches.
    • Urethane film contains UV protectant to help resist yellowing from the sun
    • Custom-tailored to fit the RAV4 Prime's rear bumper
    $69
  • 50 State Emissions
    50 State Emissions
    $0
  • Rear Outboard Heated Seating
    Rear outboard heated seating
    $440
  • Mudguards3
    Help protect your paint finish from road debris and the damage it causes.
    • Designed to integrate with RAV4 Prime exterior styling
    • Set includes four mudguards
    $129
  • Alloy Wheel Locks3
    Precisely machined, weight-balanced alloy wheel locks help secure your wheels and tires against theft.
    •Weight-matched to the stock lug nut—no rebalancing needed
    •Nickel chrome plating helps ensure superior corrosion protection and a lasting shine
    $65
  • Fog Light Accent3
    Fog light accent provides a sporty look to your RAV4 Prime.
    •Headlight surround graphic nicely frames the headlight
    $100
  • Blackout Emblem Overlays3
    Molded from tough and durable black ABS plastic, blackout emblem overlays are engineered to precisely fit over existing badges, making it easy to customize in minutes. •Includes overlays for the model name, model grade/trim, Toyota logo, AWD and hybrid
    •Designed to fit permanently over existing chrome badging
    •Easy to install-simply remove tape liner and apply over clean badges
    $175
  • Roof Rack Cross Bars3
    Mount directly to the roof rails to help carry additional cargo.
    •Includes mounting screws that easily attach to mounting points on the roof rail
    •Aerodynamic styling to help minimize wind noise
    $315

Standard Equipment

Exterior
  • 19-in. 5-spoke black-painted and machined sport alloy wheels including temporary spare
  • Acoustic noise-reducing front side windows
  • Bi-LED projector low- and high-beam headlights with LED accent lights, Automatic High Beams (AHB)4 and auto on/off
  • Black diamond-patterned bar front grille
  • Black-painted heated power outside mirrors with turn signal and blind spot warning indicators,5 and folding feature
  • Color-keyed outside door handles with touch-sensor lock/unlock feature on front doors
  • Color-keyed roof-mounted shark-fin antenna
  • Color-keyed upper and black-painted lower front bumper, overfenders, mirrors, roof, rocker panels, and rear bumper with black insert
  • Dual chrome-tipped exhaust
  • Height-adjustable power liftgate6 with jam protection
  • LED Daytime Running Lights (DRL) accent lighting
  • LED taillights
  • Low-profile black roof rails
  • Power tilt/slide moonroof with one-touch open/close
  • Privacy glass on all rear side, quarter and liftgate windows
  • Red-painted shock absorber
  • Silver interior door handles
  • Silver-painted front lower spoiler
  • Two-tone exterior color7
  • Variable intermittent windshield wipers and intermittent rear wiper
  • Vertical LED accent lights
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Interior
  • 10.5-in. Toyota Audio Multimedia, 6 speaker, with wireless Apple CarPlay® & Android Auto™ compatible, SiriusXM® with 3-month Platinum Plan trial subscription. See toyota.com/audio-multimedia for details.
  • 11-speaker JBL®8 Premium Audio including subwoofer and amplifier
  • 2 front and 2 rear cup holders; 2 front and 2 rear bottle holders
  • 60/40 split reclining fold-flat rear seat with center armrest and cup holders
  • Auto-dimming rearview mirror with HomeLink®9 universal transceiver
  • Black carpet flooring with driver-side footrest
  • Black fabric-trimmed headliner
  • Blue ambient illumination for in-dash shelves, center console cup holders and in front footwells
  • Cargo area tonneau cover
  • Center console with covered storage compartment, two cup holders, drive mode, Electric Parking Brake (EPB)10and automatic Brake Hold11controls, and front storage tray
  • Digital speedometer and instrumentation; 12.3-in. digital Multi-Information Display (MID) with customizable settings, odometer, tripmeters, clock, outside temperature, rear passenger seatbelt indicators, fuel gauge, hybrid energy monitor, battery charge meter, fuel economy information, trip timer, shift-position and scheduled maintenance indicators, and warning messages
  • Dual zone automatic climate control system with dust and pollen filter, front center vent flow controls and rear-seat vents
  • Electric Parking Brake (EPB)10 with Brake Hold11
  • Five USB ports12— USB media port in front storage tray and four additional charge ports (two in front center console and two rear seat ports)
  • Front-door storage pockets with bottle holders
  • Front-seat reading lights, dome light and cargo area light
  • Heated front seating
  • Height-adjustable rear cargo area deck board
  • Leather-trimmed shift lever with sequential mode
  • Leather-trimmed tilt/telescopic 3-spoke steering wheel with silver accent and red-stitching, paddle shifters, and controls for audio, Multi-Information Display (MID), Bluetooth®13 hands-free phone, voice-command, Dynamic Radar Cruise Control (DRCC),14Lane Departure Alert (LDA)15 and Lane Trace Assist (LTA)16
  • One 12V/120W auxiliary power outlet17 in front instrument panel storage tray and one 12V/120W auxiliary power outlet17 in cargo area
  • Overhead console with maplights, sunglasses storage, Safety Connect®18button, and power tilt/slide moonroof controls
  • Passenger-side lockable glove compartment
  • Power door locks with shift-linked automatic lock/unlock feature
  • Power windows with auto up/down and jam protection in all positions
  • Qi-compatible wireless smartphone charging19with charge indicator light
  • Rear liftgate window defogger
  • Red-accented interior, including red stitching on dash, doors, console and seat, and black anti-slip in-dash storage trays with blue ambient lighting
  • Smart Key System on front doors and liftgate with Push Button Start, remote keyless entry system with lock, unlock and panic function, power liftgate6 and remote illuminated entry
  • Soft-touch dash, door and armrests with stitched dash, door and center console accents, and anti-slip interior door grip
  • SofTex®-trimmed20 seats with sporty red stitching and fabric seat inserts; heated front seats; 8-way power-adjustable front driver's seat with lumbar support and seatback pocket; 4-way adjustable front passenger seat with seatback pocket
  • Sun visors with sliding extensions and illuminated vanity mirrors
  • Turn signal stalk with headlight controls and one-touch 3-blink lane change turn signals
  • Wiper control stalk with front and rear window wiper controls
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Mechanical And Performance
  • Battery: Type: Sealed Lithium-ion (Li-ion)
  • Battery: Voltage: 355.2V (Plug-in Hybrid Li-ion)
  • Body Construction: Reinforced unitized steel body
  • Brakes: Electronically Controlled Braking (ECB) system with integrated regenerative braking
  • Brakes: Power-assisted ventilated 12.9-in. front disc brakes; ventilated 12.4-in. rear disc brakes with Star Safety System™
  • Capability: Active Cornering Assist (ACA)
  • Capability: All-Wheel Drive Integrated Management (AIM) with Multi-Information Display (MID) monitor
  • Capability: Drive mode dial with SPORT, Eco and NORMAL modes, EV mode, HV mode, AUTO EV/AV mode, CHARGE mode and TRAIL mode
  • Capability: Hill Start Assist Control (HAC)21
  • Charging: 6.6kW onboard charger
  • Drivetrain: Electronic On-Demand All-Wheel Drive (AWD)
  • Engine: 2.5-Liter Dynamic Force 4-Cylinder with SPORT, Eco, NORMAL, EV, HV, AUTO EV/HV, CHARGE, TRAIL drive modes; 302 combined net hp; 177 hp @ 6,000 rpm; 165 lb.-ft. @ 3,600 rpm
    Electric motor: power output (front/rear) 179/53 hp (134/40 kW); torque (front/rear) 199/89 lb.-ft.
  • Engine: Compression ratio: 14.0:1
  • Engine: Emission rating: Super Ultra Low Emission Vehicle (SULEV)
  • Engine: Induction system: (D-4S) dual-injection direct-injection and port-injection EFI with Electronic Throttle Control System with intelligence (ETCS-i)
  • HV Electric Motor: Power output (front/rear): 179/53 hp (134/40 kW)
  • HV Electric Motor: Torque (front/rear): 199/89 lb.-ft. (270/121 N•m)
  • Steering: Electric Power Steering (EPS); power-assisted rack-and-pinion
  • Suspension: Independent MacPherson strut front suspension with stabilizer bar; multi-link rear suspension with stabilizer bar
  • Transmission: Electronically controlled Continuously Variable Transmission (ECVT) with sequential shift mode
  • Transmission: Engine oil cooler, automatic transmission fluid cooler and hybrid system cooler
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Safety And Convenience
  • 3-point seatbelts for all seating positions; driver's-side Emergency Locking Retractor (ELR) and Automatic/Emergency Locking Retractor (ALR/ELR) on all passenger seatbelts
  • Toyota Safety Sense™ 2.5+ (TSS 2.5+)22 — Pre-Collision System with Pedestrian Detection (PCS w/PD),23 Lane Departure Alert with Steering Assist (LDA w/SA),24 Automatic High Beams (AHB),4 Lane Tracing Assist (LTA),16 Road Sign Assist (RSA)25 and Full-Speed Range Dynamic Radar Cruise Control (DRCC)
  • Adjustable front shoulder anchors
  • Anti-theft system with alarm and engine immobilizer26
  • Backup camera27 with dynamic gridlines
  • Blind Spot Monitor (BSM)5 with Rear Cross-Traffic Alert (RCTA)28
  • Child-protector rear door locks and power window lockout control
  • Eight airbags29— includes driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver's knee airbag, front passenger seat cushion airbag, and front and rear side curtain airbags
  • Front and outboard second-row seatbelts with seatbelt pretensioners with force limiters
  • Front and rear side-impact door beams
  • Hill Start Assist Control (HAC)21
  • LATCH (Lower Anchors and Tethers for CHildren) includes lower anchors on outboard rear seats and tether anchors on all rear seats
  • Star Safety System™ — includes Enhanced Vehicle Stability Control (VSC),30 Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA)31 and Smart Stop Technology® (SST)32
  • Tire Pressure Monitor System (TPMS)33with direct pressure readout and individual tire location alert.
  • Trailer-Sway Control (TSC)34
  • Vehicle Proximity Notification System (VPNS)35
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All prices plus government fees and taxes, any finance charges, and an $85.00 dealer document preparation charge, any electronic filing charge, and any emission testing charge. Financing on approved credit. Factory rebates and dealer bonus cash are in lieu of special factory APR's and factory supported lease unless otherwise stated. These programs may not be available to all customers. Must buy from dealer inventory. We value your business.